BLUE BOTTLE EXHIBITION
As a long-time admirer of Blue Bottle Coffee, I proposed an interactive sensory exhibition that would educate patrons about the history and complexity of coffee.
An Educational Coffee Experience
Engage all the senses.
Be a functional space for Blue Bottle to process, package and distribute their coffee.
Break down the elaborate world of coffee in a digestible way for coffee drinkers, both novice and well-versed.
The exhibition would unfold in a warehouse space in Los Angeles, engaging an open floor plan that would be sliced up into sense categories. Each sense's square footage corresponds to its importance in the coffee experience, hence taste occupies the largest and most central space, acting as a social and highly interactive area within the exhibition.
A narrative unfolds as you progress throughout the space, building a relationship with the user as you move along. This is enforced immediately with Blue Bottle's company story displayed upon entering. As users flow onwards, they witness the process of roasting and packaging the beans, taste different roasts and blends in unique ways, and interact with multisensory and multimedia methods of display to access new information, eventually leading patrons to the store where they can leave with a bag of coffee under their arms.
Table tops with object recognition software would allow for in depth and real-time learning, with information being displayed as the coffee is being poured out by the barista, such as time, grams and temperature. The entire surface of the tables would be touch-sensitive so that patrons can pull up corresponding information about the coffee in front of them. The goal is to teach exhibition goers about coffee in a social, comfortable and experimental environment that fosters different learning abilities and style.