LA 40

Metro Partnered Sustainability Exhibition for 2030 

LA 40 is a digital and physical experience that fosters the diverse history and culture of Los Angeles, encouraging patrons to experience LA in a more sustainable way. 

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Sustainability needs to be considered holistically in terms of the environment, culture and economy

LA has a rich culture with man local businesses and initiatives that play into the Greater Los Angeles scheme. 

Metro is a seamless alternative to car transport with many sustainable benefits​

LA 40 would partner with the Metro to celebrate their 40th anniversary through a year-long exhibition that would not only educate Angelenos and tourists about the productive and impactful ways they can engage with the city, but would also increase Metro ridership levels in the hopes of getting cars off the road. 

Building off of Metro's 2028 infrastructure plans and their goal of achieving safer and cleaner ride experiences for Metro-users, LA 40 would implement touch screens to the new HR4000 train cars and expand upon the Metro's app to take this experience beyond the carriage, serving as a trip planning, discovery, and social engagement tool. 

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FLOWER/PICO STATION

SANTA MONICA STATION

Building a comprehensive network of sustainable restaurants, shops, and museums looking to increase revenue through digital & physical promotion, LA 40 will amass an inspiring collection of local businesses to encourage users to visit. Updated apple-wallet friendly Metro cards will provide opportunities for users to access reward points at participating businesses that are visually marked by LA 40 branded stickers. 

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The LA 40 app, which would build upon Metro's current Tap App, is designed to give patrons the resources to explore LA sustainably - and make it fun! Here are a few features that set it a part from competitors:

Trip planning with directions, estimated arrival time and tracking to alert upcoming stops.

Journey building with the ability to make and customize trip boards with saved locations. These can be shared with other users.

Access information about the communities they are passing through, including past, present and future plans and developments.  

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LA 40 will barely make a dent in the proposed $8 billion Metro budget for 2022, coming up to $7.4 million (0.09%). This project is designed for a 2030 release to celebrate the Metro's 40th year and also regain ridership momentum coming off of the 2028 Olympic Games in LA. 

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