LUCID NIGHTS

Creative Director + Graphic Designer

Lucid Nights was a one night boutique music festival held in Sylmar, California in early June 2021. As Creative Director, I attended multiple site visits to plan the venue space, considering elements such as stage and additional structural placement, circulation, programming, security stationing, soft furnishings and car/tent camping spatial logistics. I was responsible for the branding of the event, establishing a strong graphic identity that spanned multiple platforms, especially Instagram. 

Lucid Nights is the second event hosted by Lucid Group Co. and featured 10 artists, both fresh and established in the music scene. Honorable mentions include Ashes to Amber, Justin Jay and Turkish duo Lunar Plane. This was an overnight event that featured food trucks, a bar, and a Nice As Heck pop up clothing store to name a few. I worked with Symbiotic Creations to develop the stage that bears resemblance to the companies other projects that have been seen at Lightning in a Bottle and Desert Hearts music festivals. We also partnered with the sound engineers at Subtract Music for the highest quality sound that really elevated the experience over the expansive site. 

LUCID%20NIGHTS%20OFFICIAL%20IG%20POST_ed
Logo Mark
Logo Mark

press to zoom
Type Faces
Type Faces

press to zoom
Logo Mark
Logo Mark

press to zoom
1/2

MARKETING MATERIAL

EVENT PHOTOGRAPHY (BY CHASE JOHNSON)

TECHNICAL DRAWING

Technical Map.png